Question 1

What services does your digital marketing company provide?

Accepted Answer

We offer a comprehensive suite of digital marketing services tailored to the hospitality industry. Our offerings include: our own personal method to gain you a space on the first page of Google to increase direct bookings; press releases; guest blogs; HARO (Help a Reporter Out); backlinks; SEO (Search Engine Optimization); website development; blog creation and management; content creation; marketing consultation; hotel consultation; business growth advice; social media management across all platforms; copywriting and editing; PR mentions; presentations; and more!

Question 2

Do you specialize only in marketing for extended-stay hotels?

Accepted Answer

No, we offer our services to all hotels, accommodations, and travel experiences. However, our specialty is in extended-stay hotels because our team members are long-term extended-stay digital nomads ourselves. We truly understand how to market to this niche effectively.

Question 3

How can digital marketing benefit extended-stay hotels specifically?

Accepted Answer

Digital marketing can significantly benefit extended-stay hotels by increasing direct bookings, reducing reliance on OTAs, and building a loyal customer base. Through targeted strategies, we can help you reach guests who are specifically looking for extended-stay options, ensuring your property is visible to the right audience at the right time. Additionally, our offsite SEO strategies, social media management, and content marketing efforts will enhance your online presence, making it easier for long-term guests to find and choose your hotel.

Question 4

What is the typical process for starting a marketing campaign with your company?

Accepted Answer

We begin with a discovery call to understand your unique needs and budget. From there, we create a custom marketing package tailored to your goals. Our objective is to reduce your OTA costs and redirect 50% of those savings into your marketing budget, allowing you to enjoy the benefits of increased direct bookings while cutting overall costs by half.

Question 5

How do you measure the success of your marketing campaigns?

Accepted Answer

We use analytics across all platforms and closely monitor your booking Key Performance Indicators (KPIs). This includes tracking website traffic, conversion rates, booking rates, social media engagement, and more to ensure your marketing campaigns are meeting your goals.

Question 6

Can you provide examples of successful campaigns you've run for extended-stay hotels?

Accepted Answer

Certainly! One of our notable success stories is KING's Hotel, where we achieved a 30% increase in bookings within six months and a 223% increase in direct bookings. Additionally, the hotel now permanently appears on the first page of Google for generic Munich searches.

Question 7

Which markets do you work in?

Accepted Answer

We work with hotels worldwide, with a focus on properties at $200 a night and above in Tel Aviv, Bali, Thailand, the Maldives and Dubai — markets where international and long-stay demand is strong and direct bookings make the biggest difference.

Question 8

How can we get started with your digital marketing services?

Accepted Answer

Getting started is easy! Simply schedule a discovery call with us, where we'll discuss your needs, goals, and budget. From there, we'll create a custom marketing package tailored to your specific requirements, ensuring you get the most out of your investment.

Question 9

Do you offer custom marketing packages or plans?

Accepted Answer

Absolutely! We understand that every hotel is different, so we offer fully customized marketing packages to suit your unique needs and budget. Whether you're looking for a comprehensive solution or just a few targeted services, we can create a plan that works for you.

Question 10

What are your pricing structures for digital marketing services?

Accepted Answer

Pricing varies based on the services you require and the scope of the project. We recommend starting with a budget that allows you to allocate 50% of what you're currently spending on OTAs into direct marketing efforts. This approach ensures you're maximizing your return on investment while reducing overall costs. We can work with you to find a pricing structure that fits your budget.

Question 11

Do you offer any discounts or special packages for new clients?

Accepted Answer

Yes, we're flexible with our pricing to accommodate your budget. For new clients, we work closely with you to create a package that delivers value without stretching your budget. Our goal is to help you see a return on investment quickly, allowing you to reinvest in your marketing efforts over time.

Question 12

What SEO strategies do you recommend for extended-stay hotels?

Accepted Answer

We partner with a fantastic hospitality SEO specialist for onsite SEO. Our personal specialty is offsite SEO, where we recommend strategies like blogs, guest blogs, press releases, and social media management. We also leverage platforms like Facebook travel group pages and Reddit to increase visibility.

Question 13

How can content marketing help increase bookings for extended-stay hotels?

Accepted Answer

Our content marketing strategies focus on getting your hotel to the first page of Google for relevant searches. We also ensure your property is featured on guest blogs and social media platforms, making it easier for potential guests to find you through multiple channels, not just OTAs.

Question 14

Do you offer services for creating and managing blog content?

Accepted Answer

Yes, we provide a full content strategy tailored to your hotel's location and niche. This includes content creation, scheduling, and optimization to ensure your blog effectively attracts long-term guests.

Question 15

How do you optimize content for local SEO to attract long-term guests?

Accepted Answer

We focus on keyword research specific to your location and niche, incorporate local events and attractions into your content, and ensure that all content is optimized for mobile use. We also build local backlinks and engage in community-related content marketing to boost your local search presence.

Question 16

What is AI search optimization (GEO / AEO) for hotels?

Accepted Answer

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) make sure your hotel is the one recommended when a traveller asks ChatGPT, Google's AI Overviews or Perplexity where to stay. It builds on the same authority content and schema that win Google rankings, so our SEO and AI-search work reinforce each other.

Question 17

Does AI search really matter for hotels yet?

Accepted Answer

Yes. A growing share of travel research now starts with an AI assistant rather than a search box, and those assistants cite a small number of trusted sources. Being one of them is becoming as important as a page-one ranking.

Question 18

Which social media platforms are most effective for marketing extended-stay hotels?

Accepted Answer

All platforms can be effective, depending on your audience. Facebook groups, Instagram, and TikTok are particularly useful, especially considering the demographic realities of extended-stay guests. We'll help you leverage each platform to its fullest potential.

Question 19

Do you manage social media accounts and content creation?

Accepted Answer

Absolutely, and we excel at it! We handle everything from content creation to posting, engagement, and analytics, ensuring your social media presence drives bookings and builds your brand.

Question 20

How can extended-stay hotels leverage social media to attract guests?

Accepted Answer

We'll develop a custom strategy that includes trend-based content creation, effective use of captions and hashtags, collaboration opportunities, and regular engagement with your audience. This helps you connect with potential guests and encourages them to book directly.

Question 21

What strategies do you use to manage and improve online reviews and reputation?

Accepted Answer

We'll advise you on both onsite practices and online marketing strategies. This includes encouraging positive reviews, managing feedback, and leveraging user-generated content to boost your reputation.

Question 22

Do you offer website design and optimization services?

Accepted Answer

Yes, we provide comprehensive website design and optimization services. Our goal is to create a visually appealing, user-friendly website that effectively converts visitors into guests. We focus on both aesthetics and functionality to ensure your website performs well across all devices.

Question 23

How do you ensure a hotel's website is user-friendly and optimized for conversions?

Accepted Answer

We start with a thorough analysis of your current website to identify areas for improvement. From there, we focus on simplifying navigation, improving load times, and optimizing the booking process to ensure it's as easy and intuitive as possible for users to book a stay.

Question 24

What features should an extended-stay hotel website include to attract guests?

Accepted Answer

Key features include an easy-to-use booking engine, detailed room descriptions, high-quality images and videos, guest reviews, and information on local attractions. We also recommend a blog or news section to keep content fresh and engaging, as well as a special offers page to attract longer stays.

Question 25

Do you offer mobile optimization for hotel websites?

Accepted Answer

Yes, mobile optimization is a crucial part of our website design services. We ensure that your website is fully responsive, meaning it looks and functions perfectly on any device. This includes optimizing images, improving load times, and simplifying navigation to create a seamless mobile experience.

Question 26

What types of online advertising do you recommend for extended-stay hotels?

Accepted Answer

We offer a range of online advertising options, including funnels, Google Ads, Meta Ads, Instagram Ads, and more. The best approach depends on your budget and goals, but we have the expertise to create effective campaigns across various platforms.

Question 27

How do you create targeted PPC campaigns to attract long-term guests?

Accepted Answer

We use detailed audience segmentation, keyword research, and retargeting strategies to ensure your PPC campaigns reach the right people—those who are most likely to book extended stays.

Question 28

Can you help with display ads and retargeting for extended-stay hotel websites?

Accepted Answer

Yes, we specialize in creating and managing display ads and retargeting campaigns to maximize your return on investment and increase direct bookings.

Question 29

How do you manage advertising budgets to ensure cost-effectiveness?

Accepted Answer

We start by understanding your budget and goals, then allocate resources strategically to ensure every dollar is spent effectively. We continuously monitor campaign performance and adjust as needed to maximize ROI.

Question 30

What kind of analytics and reporting do you provide to your clients?

Accepted Answer

We provide detailed analytics reports that cover key performance indicators such as website traffic, conversion rates, social media engagement, and booking trends. We also offer insights into your marketing campaigns' performance, helping you understand what's working and where there's room for improvement.

Question 31

How frequently do you provide performance reports?

Accepted Answer

We provide performance reports once a month, along with a monthly email update and a call to discuss results, answer questions, and adjust strategies as needed.

Question 32

What key metrics do you track for extended-stay hotels?

Accepted Answer

We track metrics like direct bookings, conversion rates, website traffic, average booking duration, customer acquisition cost, and return on investment (ROI). Additionally, we monitor engagement rates on social media and customer feedback to ensure your brand's online reputation remains strong.

Question 33

How do you use data to continuously improve marketing strategies?

Accepted Answer

We analyze the data collected from all campaigns to identify trends and opportunities for improvement. By understanding what works and what doesn't, we can refine our strategies and optimize your marketing efforts to achieve better results over time.

Question 34

Can you collaborate with our in-house marketing team?

Accepted Answer

Absolutely! We're happy to work alongside your in-house marketing team to complement their efforts. We can provide additional expertise, handle specific tasks, or manage entire campaigns depending on your needs.

Question 35

Do you work with other hospitality industry partners, such as OTAs and booking platforms?

Accepted Answer

We can collaborate with OTAs and other platforms if needed. For instance, we recommend using platforms like Peerspace for event bookings to increase visibility. However, our primary goal is to reduce your reliance on OTAs by driving more direct bookings through our marketing efforts.

Question 36

How do you handle confidentiality and data security for your clients?

Accepted Answer

We take confidentiality and data security very seriously. All client information is kept strictly confidential, and we only share details when given explicit permission. Our processes comply with industry standards to ensure your data is secure at all times.

Question 37

What is your approach to long-term partnerships and ongoing marketing support?

Accepted Answer

We're committed to building long-term partnerships with our clients. Our approach involves continuous collaboration, regular communication, and ongoing support to ensure your marketing efforts are always aligned with your business goals. We're here to help you grow and succeed over the long term.

Frequently asked questions

General Questions

Getting Started and Pricing

SEO and Content Marketing

Website Design and User Experience

Pay-Per-Click (PPC) and Advertising

Analytics and Reporting

Partnerships and Collaboration

Still have a question?