Frequently Asked Questions

General Questions

  • We offer a comprehensive suite of digital marketing services tailored to the hospitality industry. Our offerings include:

    • Our own personal method to gain you a space on the first page of Google to increase direct bookings.

    • Press releases

    • Guest blogs

    • HARO (Help a Reporter Out)

    • Backlinks

    • SEO (Search Engine Optimization)

    • Website development

    • Blog creation and management

    • Content creation

    • Marketing consultation

    • Hotel consultation

    • Business growth advice

    • Social media management across all platforms

    • Copywriting and editing

    • PR mentions

    • Presentations

    • And more!

  • No, we offer our services to all hotels, accommodations, and travel experiences. However, our specialty is in extended-stay hotels because our team members are long-term extended-stay digital nomads ourselves. We truly understand how to market to this niche effectively.

  • Digital marketing can significantly benefit extended-stay hotels by increasing direct bookings, reducing reliance on OTAs, and building a loyal customer base. Through targeted strategies, we can help you reach guests who are specifically looking for extended-stay options, ensuring your property is visible to the right audience at the right time. Additionally, our offsite SEO strategies, social media management, and content marketing efforts will enhance your online presence, making it easier for long-term guests to find and choose your hotel.

  • We begin with a discovery call to understand your unique needs and budget. From there, we create a custom marketing package tailored to your goals. Our objective is to reduce your OTA costs and redirect 50% of those savings into your marketing budget, allowing you to enjoy the benefits of increased direct bookings while cutting overall costs by half.

  • We use analytics across all platforms and closely monitor your booking Key Performance Indicators (KPIs). This includes tracking website traffic, conversion rates, booking rates, social media engagement, and more to ensure your marketing campaigns are meeting your goals.

  • Certainly! One of our notable success stories is KING’s Hotel, where we achieved a 30% increase in bookings within six months and a 223% increase in direct bookings. Additionally, the hotel now permanently appears on the first page of Google for generic Munich searches.

Getting Started and Pricing

  • Getting started is easy! Simply schedule a discovery call with us, where we’ll discuss your needs, goals, and budget. From there, we’ll create a custom marketing package tailored to your specific requirements, ensuring you get the most out of your investment.

  • Absolutely! We understand that every hotel is different, so we offer fully customized marketing packages to suit your unique needs and budget. Whether you’re looking for a comprehensive solution or just a few targeted services, we can create a plan that works for you.

  • Pricing varies based on the services you require and the scope of the project. We recommend starting with a budget that allows you to allocate 50% of what you’re currently spending on OTAs into direct marketing efforts. This approach ensures you’re maximizing your return on investment while reducing overall costs. We can work with you to find a pricing structure that fits your budget.

  • Yes, we’re flexible with our pricing to accommodate your budget. For new clients, we work closely with you to create a package that delivers value without stretching your budget. Our goal is to help you see a return on investment quickly, allowing you to reinvest in your marketing efforts over time.

SEO and Content Marketing

  • We partner with a fantastic hospitality SEO specialist for onsite SEO. Our personal specialty is offsite SEO, where we recommend strategies like blogs, guest blogs, press releases, and social media management. We also leverage platforms like Facebook travel group pages and Reddit to increase visibility.

  • Our content marketing strategies focus on getting your hotel to the first page of Google for relevant searches. We also ensure your property is featured on guest blogs and social media platforms, making it easier for potential guests to find you through multiple channels, not just OTAs.

  • Yes, we provide a full content strategy tailored to your hotel’s location and niche. This includes content creation, scheduling, and optimization to ensure your blog effectively attracts long-term guests.

  • We focus on keyword research specific to your location and niche, incorporate local events and attractions into your content, and ensure that all content is optimized for mobile use. We also build local backlinks and engage in community-related content marketing to boost your local search presence.

Social Media and Online Presence

  • All platforms can be effective, depending on your audience. Facebook groups, Instagram, and TikTok are particularly useful, especially considering the demographic realities of extended-stay guests. We’ll help you leverage each platform to its fullest potential.

  • Absolutely, and we excel at it! We handle everything from content creation to posting, engagement, and analytics, ensuring your social media presence drives bookings and builds your brand.

  • We’ll develop a custom strategy that includes trend-based content creation, effective use of captions and hashtags, collaboration opportunities, and regular engagement with your audience. This helps you connect with potential guests and encourages them to book directly.

  • We’ll advise you on both onsite practices and online marketing strategies. This includes encouraging positive reviews, managing feedback, and leveraging user-generated content to boost your reputation.

Website Design and User Experience

  • Yes, we provide comprehensive website design and optimization services. Our goal is to create a visually appealing, user-friendly website that effectively converts visitors into guests. We focus on both aesthetics and functionality to ensure your website performs well across all devices.

  • We start with a thorough analysis of your current website to identify areas for improvement. From there, we focus on simplifying navigation, improving load times, and optimizing the booking process to ensure it’s as easy and intuitive as possible for users to book a stay.

  • Key features include an easy-to-use booking engine, detailed room descriptions, high-quality images and videos, guest reviews, and information on local attractions. We also recommend a blog or news section to keep content fresh and engaging, as well as a special offers page to attract longer stays.

  • Yes, mobile optimization is a crucial part of our website design services. We ensure that your website is fully responsive, meaning it looks and functions perfectly on any device. This includes optimizing images, improving load times, and simplifying navigation to create a seamless mobile experience.

Pay-Per-Click (PPC) and Advertising

  • We offer a range of online advertising options, including funnels, Google Ads, Meta Ads, Instagram Ads, and more. The best approach depends on your budget and goals, but we have the expertise to create effective campaigns across various platforms.

  • We use detailed audience segmentation, keyword research, and retargeting strategies to ensure your PPC campaigns reach the right people—those who are most likely to book extended stays.

  • Yes, we specialize in creating and managing display ads and retargeting campaigns to maximize your return on investment and increase direct bookings.

  • We start by understanding your budget and goals, then allocate resources strategically to ensure every dollar is spent effectively. We continuously monitor campaign performance and adjust as needed to maximize ROI.

Analytics and Reporting

  • We provide detailed analytics reports that cover key performance indicators such as website traffic, conversion rates, social media engagement, and booking trends. We also offer insights into your marketing campaigns' performance, helping you understand what’s working and where there’s room for improvement.

  • We provide performance reports once a month, along with a monthly email update and a call to discuss results, answer questions, and adjust strategies as needed.

  • We track metrics like direct bookings, conversion rates, website traffic, average booking duration, customer acquisition cost, and return on investment (ROI). Additionally, we monitor engagement rates on social media and customer feedback to ensure your brand’s online reputation remains strong.

  • We analyze the data collected from all campaigns to identify trends and opportunities for improvement. By understanding what works and what doesn’t, we can refine our strategies and optimize your marketing efforts to achieve better results over time.

Partnerships and Collaboration

  • Absolutely! We’re happy to work alongside your in-house marketing team to complement their efforts. We can provide additional expertise, handle specific tasks, or manage entire campaigns depending on your needs.

  • We can collaborate with OTAs and other platforms if needed. For instance, we recommend using platforms like Peerspace for event bookings to increase visibility. However, our primary goal is to reduce your reliance on OTAs by driving more direct bookings through our marketing efforts.

  • We take confidentiality and data security very seriously. All client information is kept strictly confidential, and we only share details when given explicit permission. Our processes comply with industry standards to ensure your data is secure at all times.

  • We’re committed to building long-term partnerships with our clients. Our approach involves continuous collaboration, regular communication, and ongoing support to ensure your marketing efforts are always aligned with your business goals. We’re here to help you grow and succeed over the long term.