Generative Engine Optimization: making your hotel the one generative AI recommends.

Answer Engine Optimization: making your content the source an assistant quotes when it answers a traveller's question.

How long does it take?

AI systems refresh faster than Google used to. We typically see first citations within two to three months of publishing answer-first content and consistent entity data.

Is this separate from SEO?

No. It's the same foundation with a few extra disciplines on top, which is why it's included in our Growth and Executive packages.

AI search · GEO & AEO

Be the hotel the AI recommends

Travellers now ask ChatGPT, Perplexity and Google's AI Overviews where to stay before they ever open a search results page. Those assistants recommend a handful of hotels and cite a handful of sources. We make sure you're one of them.

How travellers search now

Google AI Overviews

The answer box above the ten blue links. It quotes sources it trusts; if your hotel isn't in them, you're below the fold.

ChatGPT & Perplexity

"Where should I stay in Tel Aviv for a month with good wifi?" gets a list of five hotels. Being on it is the new page one.

Voice & in-app assistants

The same sources power Siri, Alexa and booking-app assistants.

GEO and AEO, in plain words

Generative Engine Optimization (GEO) is making your hotel the one an AI model recommends. Answer Engine Optimization (AEO) is making your pages the ones it quotes when it answers a question. Both reward exactly what we've always built: clear, human-written, authoritative content, consistent facts about your property everywhere online, and structured data that machines can read.

Our method

Entity & schema foundations

Your hotel's name, location, amenities and rates described consistently across your site, Google Business Profile, Wikidata-style sources and the OTAs, with full schema markup.

Answer-first content

Pages and posts that answer the exact questions guests ask assistants, in the format assistants prefer to quote.

Authority citations

The same PR, guest-blog and backlink work that wins Google also earns the third-party mentions AI models lean on.

Monitoring

We track how often and where your hotel appears in AI answers for your target queries and report it alongside rankings.

Why we're ahead of this

Our team has already placed client content inside Google AI Overviews and ChatGPT answers, and our 13-article library on extended-stay travel is exactly the kind of authoritative source these systems cite. For a hotel at $200 a night and above, a single AI recommendation can be worth more than a month of paid ads.

AI search questions

Related insights

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