Blank Canvas Hospitality Group

Services

Online marketing management for hotels that want direct bookings

Strategic. Tailored. Results-driven.

We are true insiders in the hospitality industry. Our team is made up of seasoned experts in influencer marketing, photography, extended stays, and luxury experiences. With over a decade of hands-on experience managing high-end properties and campaigns, we understand both sides of the business.

What sets us apart? We don't just execute; we elevate.

We combine creative strategy with data-driven insights to put your brand exactly where it needs to be - whether that's at the top of a Google search (this is our superpower), in front of the right Instagram feed, or backed by influencers with real reach.

And yes, we manage everything - from big-picture ideation to hands-on content creation. You stay focused on your business. We'll make sure everyone's watching.

Don't just post to post. Let us work on how to speak to your audience - to attract your audience. A holistic, strategic, customised marketing approach gains 63% more bookings.

The four services

Add-ons

Google Ad Campaigns

Full service ad management and creative direction for ad copy + visuals. Available as an add-on to any package.

Influencer Marketing

We offer influencer marketing at some of the most competitive rates in the industry - not by cutting corners, but by building real relationships and creating brand-first campaigns that actually convert.

  • Campaign strategy & brief creation
  • Influencer sourcing, vetting, and outreach
  • Creative direction & content review
  • Performance tracking + post-campaign analytics
  • Transparent reporting: reach, engagement, clicks (with clarity that clicks ≠ full value)

We believe influencer marketing is most powerful as a brand awareness tool - but clicks, impressions, and engagement still help paint a picture. That's why we measure what matters and educate along the way. Add to any package or request a standalone influencer campaign proposal.

Photography

Hotel Photography

Capture your space in the best possible light. Professional photography of rooms, amenities, exteriors, lobby, and F&B areas; mood-forward compositions for booking platforms and website; delivered as high-resolution files, optimized for web + print; one-day shoot, styled and directed by our team.

Lifestyle Photography

Bring your hotel experience to life through storytelling. Curated shoot with models or staff to show real-world usage of your space; content focused on emotion, atmosphere, and moments; ideal for Instagram, newsletters, or digital campaigns; can be paired with hotel photography for a full visual refresh.

Seasonal Social Media Photography

Your own branded image library for year-round content. 2 options: Half-Year (6 months) or Full-Year (12 months); includes curated shots for holidays, F&B updates, and lifestyle moments; you own full usage rights for social media and marketing.

Ready to stop paying OTA commission?