How long until we see rankings?

Most clients see first-page positions for niche terms within the first month and for competitive terms within three to six. We report monthly so you can watch it happen.

Do you do technical SEO?

We handle on-page structure, schema and content. For deep technical work we partner with a fantastic hospitality SEO specialist, so you get both without managing two agencies.

Is this instead of OTAs?

No — it's how you stop depending on them. Most clients keep OTAs as a channel while direct share grows.

Hotel SEO

Hotel SEO that turns searches into direct bookings

Most hotels rank for their own name and nothing else. We get you found for the searches that happen before a guest knows you exist — and we do it with content a human wrote, not a plug-in.

Letter tiles spelling SEO on a wooden shelf

Why hotels lose bookings to OTAs on Google

Booking.com and Expedia outrank most hotels for the hotel's own city. They can afford to: they take 15–25% of every booking you'd rather have taken yourself. Our job is to win back the searches you can own — your niche, your neighbourhood, the questions your ideal guest asks — so the traffic lands on your booking engine, not theirs.

Our hotel SEO method

Keyword targeting by guest intent

We map what your guests search before, during and after booking, then pick the terms where a $200+/night property can realistically win page one.

Human-written content

Our writers produce the pages, guides and blog posts that rank. No AI-generated filler; search engines and guests both notice the difference.

Authority & backlinks

Press releases, guest blogs and HARO placements build the links that keep rankings permanent instead of seasonal.

Technical foundations

Fast pages, clean structure, schema and image hygiene, in partnership with a hospitality SEO specialist for deep technical work.

Results

KING's Hotels

+223% direct bookings

Page one of Google for Munich

Read the case study

Marriott Danang

87.4K views

From one content campaign

Read the case study

Hotel SEO questions

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